business

I enjoy reading. I especially love books that unleash my imagination and inspire ideas. The puritan Richard Baxter once wrote: “It is not the reading of many books which is necessary to make one wise, but the well-reading of a few, could they be sure to have the best.” Books like Selling the Invisible by Harry Beckwith make my list of the few best business books that should be read often, and read well. But I reviewed that book in a previous newsletter. This month I’m reaching way back. While the books being reviewed in this newsletter are certainly available at your local Barnes and Noble or Borders, you won’t find them in the business section. You’ll have to head over to the religion aisle for these – they are the book of Proverbs and the book of Ecclesiastes.

The first chapter of Ecclesiastes states that “there is nothing new under the sun.” I read business and marketing books for new ideas and perspectives, but while new ways of looking at business realities can be helpful, the realities themselves are always the same. This fundamental truth is reinforced for me when I discover great business wisdom contained in these ancient books. The insights in Proverbs and Ecclesiastes top anything I’ve ever read off the business best seller lists.

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